Want an affordable college? Shop like you are buying a car!

True story:

A few years ago, a parent casually said to me, “I am taking my son to visit XYZ school this weekend.” As a college admissions consultant, it was not a school I put on his son’s college list. I cautioned the parent that XYZ school would cost $75,000 a year for his family. He explained a neighbor’s son was going for basically “free” and I confirmed that high need students could attend XYZ for free or at a reduced rate.

Our reality is that college costs have risen over 1000% in the past 25 years outpacing health care and it is a complex system that is difficult to understand. Comparing financial aid information with friends can cost you time and money.

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If you want to control college costs, it starts with the college list and understanding that different colleges offer different types and amounts of aid for different types of applicants and families.

Like buying a car, you want to make sure your student is applying to colleges your family can afford. Most families don’t test drive a Lamborghini unless they have the budget for one. Sometimes students will fall in love with a Lamborghini school without knowing it. Example: high income family at a school that only offers need-based aid.

Over 90% of aid (free money) is awarded from the institution a student attends. The plan to later chase outside scholarships or take out significant student loans does not make up for this. Most students are limited to borrowing only $5,500 in federal student loans during the first year. Additional non-federal student loans will likely require a co-signer. Parents can take out loans but should never leverage retirement for a child’s education. If parents have to take out a loan for year one, the school might not be affordable for the family in the long term.

The federal government uses the Free Application for Federal Student Aid (FAFSA) to determine need-based aid eligibility. Most of my families do NOT qualify for need-based aid under the FAFSA (Federal Methodology) because they earn more than $55,000 which is above the national average family income.

It is best to review your estimated expected family contribution (EFC) early by using the College Board EFC estimator: https://bigfuture.collegeboard.org/pay-for-college/calculate-your-cost/expected-family-contribution/efc-calculator. Note: FAFSA is based on family/student income the year prior prior (for 2023 high school graduates the base income year is 2021).

It is also important to run a Net Price Calculator (NPC) at every school on the student’s list and understand it is just the first data point. Google the name of the school and Net Price Calculator. Some NPCs are not accurate; the more questions the NPC asks, the more likely the accuracy. Keep in mind it is just a starting point and you will want to do more research.

Some schools will use the FAFSA to determine need, but typically schools that meet higher levels of need will require an additional form called the CSS Profile. CSS schools decide how they calculate your institutional EFC and unlike your FAFSA EFC, it is not standardized.

Conceptually,

• FAFSA – looks “at the family house” (family income and savings) vs “in the house”

• CSS Profile – looks “in the family house” (family income, savings, assets, home equity and more)

• EFC/soon to be Student Aid Index (SAI) is a standardized index that helps federal/state governments/some schools distribute limited resources to the neediest of students.

• View the EFC/SAI as a family’s ability not willingness to pay with parent/student savings, current income, future income, and ability to take out loans, sell assets or borrow against a home.

Non need-based aid (merit aid) is rarely given at the most prestigious colleges. Typically, a student can chase prestige or merit but can’t chase both.

Every school determines its priorities in how they award limited dollars to meet institutional needs. With time, priorities can shift. Over the years, Davidson College has moved to a meet needs school and Tulane is moving from awarding a lot of merit to awarding more need-based aid. Currently, the University of South Carolina and Alabama award a lot of automatic merit aid to students at the top of the applicant pool.

Families need to determine early in the process what their family can afford and, if needed, the type of aid they are eligible to receive. Need? Merit? Combo? Keep in mind, the best scholarship is typically in-state tuition.

Similar to churches, there are different types of schools that cater to different kinds of students and their financial needs.

Additionally, it is helpful to understand how a school has historically awarded need-based and merit aid while knowing it can change. Below is a framework to help classify the types of schools out there.

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Types of Schools:

• Meet Need Schools: Generally, elite/competitive schools with large endowments committed to serving the underserved. CSS Profile is usually required. They can meet 100% of demonstrated need. Many will offer little to no merit aid. Examples include:

• Ivy League, NESCAC & selective (Duke, Wake Forest, Georgetown, UVA, UNC-Chapel Hill)

• Schools:

• May meet 100% of demonstrated need only below a specific poverty line.

• May offer limited uber competitive scholarships.

• May add loans and work-study to the package and call it aid.

• Automatic Merit Schools: These schools use their limited institutional dollars to recruit students with strong GPA/test scores to increase their rankings. They tend to use a grid methodology with GPA and test score and typically gap need. Examples include:

• University of South Carolina, U of Arizona, Alabama, Auburn

• Combo Merit/Need Schools: Schools that award some merit aid and meet some financial need with limited institutional dollars but will gap some need. Examples include:

• Elon, Furman, Wofford, Meredith, Rhodes, Dickinson

• Merit or Talent Scholarship Schools: Schools that gap need but offer students the opportunity to compete for limited merit money. These are typically public schools but can be private. (University of Tampa)

• Some have full-ride scholarships, but they are very competitive. (NCSU Park Scholarship)

• Some disperse small amount of merit to some students, often to top students. (UNC Wilmington)

• Some award talent scholarships or scholarships for community service. (Pace University/St Olaf)

• Discount Schools: Some private schools will mark up their prices and offer most students a discount in the form of a scholarship similar to a coupon.

• Any school that gives over 95% of students “merit” is really a discount. (Guilford College)

• These schools will often add more money to the offer if asked.

To add one more layer of complexity: Beginning with the 2024/25 school year, we expect all elements of the Simplified FAFSA will go into effect. The term EFC will be replaced with SAI. The most significant change will be that families with multiple students in school will not have a reduced Federal EFC/SAI. Be aware if you are doing an estimated EFC that you do not include siblings in college.

Before you take your student on visits, do the research to figure out if you are in the right “car” lot. I have included a chart as an example of regional schools and how they awarded aid for 2021/22 based off of North Carolina residency.

Don’t be afraid to ask colleges how they award aid and verify it through a resource like the website College Navigator or the school’s common data set. Assume nothing and don’t let anecdotal information influence your search.

The good news is that there are affordable options for every type of student and family. Currently, in North Carolina many community colleges are offering free tuition for 2022/23 high school graduates.

It is key to reminder that college is a consumer purchase and we don’t buy a car or home without understanding the cost. So, buyer beware and remember knowledge is power!

​College (SY 21/22 Info)	Type	​Total Cost of Attendance (Estimate) For a NC resident	​Avg Percentage of Need Met	% of Students Need Fully Met	Avg Need Based Aid	Avg Merit Award	% of Students Receiving Merit Aid
App State	​Public	22K	64	18	$10,465	$4,775	3
Campbell	Private	54K	68	26	$29,627	$17,563	20
Davidson	Private	73K	100	100	$54,529	$40,623	3
Duke	Private	77K	100	100	$59,056	$73,883	1
ECU	Public	22K	65	6	$11,556	$3,277	12
Elon University	Private	55K	59	20	$20,721	$6,938	31
​Gardner-Webb	Private	46K	75	22	$28,106	$14,745	14
​Guilford	Private	55K	90	67	$29,257	$11,543	14
​High Point	Private	57K	61	16	$19,839	$10,305	41
Lenoir-Rhyne	Private	57K	61	16	$34,141	$23,364	15
Meredith	Private	54K	84	22	$36,118	$22,030	14

NCSU	Public	25K	77	29	$14,174	$6,240	4
Queens of Ch	Private	25K	75	22	$29,112	$14,394	32
UNC Ashville	Public	20K	77	25	$13,378	$2,278	26
UNC CH	Public	25K	100	76	$17,600	$10,712	2
UNC Charlotte	Public	25K	50	8	$9,699	$2,733	8
UNC G	Public	20K	74	7	$12,190	$4,941	5
UNC W	Public	26K	44	12	$9,425	$4,275	4
Wake Forest	Private	77K	100	98	$58,372	$33,266	3
Clemson	Public	55K OOS	52	15	$12,592	$5,126	27
Coastal CU	Public	43K OOS	52	15	$12,577	$14,543	23
C of Charleston	Public	51K OOS	50	17	$14,345	​$12,455	30
Furman	Private	68K	89	51	$45,235	$20,542	38

The Citadel	Public	53K OOS	52	19	$14,372	$9,567	27
USC Columbia	Public	50K OOS	77	26	$10,087	$6,394	43
JMU	Public	46K	33	69	$10,313	$8,677	2
Shenandoah	Private	48K	63	5	$19,578	$11,204	16
UVA	Public	70K OOS	100	100	$29,925	$4,944	2
VMI	Public	60K OOS	85	41	$30,162	$19,123	12
VA Tech	Public	47K OOS	49	19	$10,110	$3,385	12

Sources: IECA, Subcommittee for Affordability Resource provided by Cyndy McDonald (Guided Path), College Websites & Data from College Planner Pro