True story: A few years ago, a parent casually said to me, “I am taking my son to visit Wake Forest this weekend.” As a college admissions consultant, it was not a school I put on his son’s college list. I cautioned the parent that Wake Forest would cost $75,000 a year for his family. He explained a neighbor’s son was going for basically “free,” and I confirmed that high-need students could attend schools like Wake for free or at a reduced rate. According to Visual Capitalist, college...